Jeff Pell has been in construction all of his life. After college, he’d move back home and start working his Uncle on various job sites. His passion for creating high-end luxury homes would prompt him to start Sky House Company in North Carolina. In this episode, he explains the importance of increasing exposure on multiple platforms so you can “say 'no' more than you say 'yes.'” And how to setup systems to help you streamline your vision and business.