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Contracting Simplified

An online show by contractors for contractors. We bring you the latest Inspiration, Motivation, and Education helping you use today's technology to grow your contracting business with purpose. (NOTE: This show was formerly called: Protractor Podcast)
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Now displaying: Category: Marketing Minute
Jul 7, 2017

What you'll learn today in this [Marketing Minute]... is how to get people to your Instagram channel from your website. This actually came into me as a question. Somebody asked, "What is an effective way to get company website viewers to check out your Instagram?" And so I have compiled my answer to that question into five different points.

*NOTE: For all these methods... Instagram has to be a major, major part of your marketing plan. You don't want to be sending people off of your website to go check out Instagram if it's not a major part of your marketing plan. With that in mind, here are FIVE ways that you can get website visitors to check out your Instagram channel.

Some of these five things might be a little bit advanced if you're not actively in the back end of your website and know how to work with some of the plugins and stuff. You might want your website developer to listen to this and help you out with it. But hey, they're really not that hard. All of this stuff you can do, and I want to make it as easy as possible.

If you do all five of these you should have a pretty rock-star website as far as your Instagram connection goes. All right?

So, here we go. Here are 5 Things You Can Do To Get Someone To Check Out Your Instagram Channel From Your Website.

 

Jun 30, 2017

In this "Marketing Minute" episode we take a quick look at the 4 main factors that Google uses to determine who gets to be on the first page of Google. 

Actually Google has over 200 rankings factors. But today we are going to look at the TOP 4 factors.

Ranking on the first page of Google does not happen over night. It takes a while. And Google wants to make sure to provide the best results possible to someone's search. Therefore, it's very important that you understand these basic factors. It will help you as you go about your day building up your online presence. 

Let me know if you have any followup questions at connect@protractorpodcast.com

Thank you so much!

#Protractors - Making A Difference!

Jun 23, 2017

It’s so tempting to get on the bandwagon and start ordering stickers, signage, and branded t-shirts to promote your business. Today on the show, Tim Roman from Imperial Builders talks to us about the right way to build a Luxury Brand even if you don’t have a large budget.

Although this question was sent in to us to Ask a Protractor, we’ve decided to make this a special show on the Marketing Minute. This is a show you will want to bookmark and listen to over and over again. There are a lot of key elements inside that will help you build a luxury brand and attract high end clients.

Inside you’ll discover:
▪ Why branding is JUST as IMPORTANT as building the business itself.
▪ The only 2 things needed to SEPARATE yourself FROM the competition.
▪ The importance of WOWING your clients INSTEAD of spending money on stickers, signs, and branded t-shirts.
▪ Why you should be OVER-COMMUNICATING Everything Everyday!
▪ How “traditional” branding strategies are NOT bringing the same ROI as new technology rolls out, and WHAT you can do about it.
▪ …and much more.

If you have a question you would like to send us for the show, please send them to connect@protractorpodcast.com
Thank you so much for your support, and for sharing this show with your followers. We greatly appreciate it!

Also, you can read the entire show at www.protractorpodcast.com/mm4

Jun 16, 2017

In this episode we dive into the subject of the 21st Century Homeowner and how they think. This directly effects how you market your business to them. 

If you rely on last century methods to market your business then you are already behind. It's important to build your online presence in such a way that will attract future clients to you. 

The purpose of this episode is to get you thinking. After going through this content, put on your thinking cap. Spend some time thinking through what you are doing online, and whether it really is attracting a 21st Century Homeowner to you or not.

If there are other subjects you would like to hear about on the Marketing Minute, please send me a message at connect@protractorpodcast.com

Thank you so much for your ongoing support. I appreciate you all! You are a #protractor in your community making a difference. Don't settle for less than the best. Live your life on purpose, and don't look back!

Thank you,
Martin Holsinger, show host

Jun 9, 2017

Today for the Marketing Minute, we are going to be talking about one of the most important pages on your website.

It's been proven many times by different statistics, from different sources, that your about page is one of the most frequently visited pages when people are looking you up and checking you out online.

Therefore, it's important for you to write an about page that your new visitors are going to love.

In this episode you'll discover:

  • The 5 secrets to writing an about page new visitors will love.
  • How to attract the right customers to you on your about page.
  • The important elements of your story that you need to tell.
  • How to convince your prospect that you understand their situation.
  • And how to get a free worksheet that will walk you through writing your about page.

Writing an about page is often one of the hardest pieces of content for a business owner to write. But it doesn't have to be hard. Listen to this episode today, and discover how to easily write an about page new visitors will love!

Thanks for listening! 

Have a great day. And please share this podcast with your friends and followers. 

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